Two guests talked about subliminal messaging, and the psychology of images and perception. Appearing in the second hour, former advertising executive and founder of Ignite Productions, Jeff Warrick discussed his research on mass manipulation and subliminal messaging in a wide variety of media formats. Research has shown that the effects of subliminal messages are subjective, and can vary from person to person. However when negative words are flashed subliminally, they have a higher impact than positive words, and when the message is tailored to a specific person, it will create a heightened response, he detailed. Warrick also touched on how subliminals have been used in music, war propaganda, and politics.
In the latter half, Eldon Taylor, a doctor of Psychology and Metaphysics, addressed the technology and power of subliminal communications. Marketers have become quite sophisticated, using fMRI to look at the brain live, to watch how people respond to information, he reported. Subliminal communication can be thought of as information that is not being attended to by critical consciousness, and it’s a “double-edged sword,” which can be used for both positive and negative purposes.
For instance, it can accelerate learning, and lower anxiety and aggression, but more and more it’s being used in pernicious ways in many different environments, he reported. Currently, there are no laws in place against the usage of subliminals– a campaign to regulate them was quashed by the advertising lobby in the 1980s. Taylor warned that “neuro-marketers” are going to be using more and more of this technology, such that it will be woven into the fabric of our society.
Writer / Producer / Director and Lead Editor on “PROGRAMMING THE NATION?”, Jeff Warrick founded Ignite Productions in 2002 to create revolutionary and thought provoking entertainment. Jeff graduated from UCSC in 2000 with a double major in Film and Literature. He is experienced in numerous areas of business development, entertainment and technical aspects of film and video productions. He has worked on an assortment of projects which include shorts, short documentaries, music videos and commercials. He is also an accomplished screenwriter having twice advanced recently to the top 5% of the prestigious Nicholl Fellowships in Screenwriting Competition, sponsored by the Academy of Motion Pictures Arts and Sciences. He has over 10 years of experience working with print and web related media, having produced and directed hundreds of successful marketing, graphic design, multi-media and technical support related campaigns for his clients.
Eldon Taylor has been researching the power of the mind for the past 25 years and is considered to be an expert in the areas of hypnosis and subliminal communication. For over ten years, Eldon specialized in criminalistics, where he supervised and conducted investigations and testing to detect deception. Today, Eldon is President and Director of Progressive Awareness Research, Inc. He has developed and patented the InnerTalk technology, which has been demonstrated by numerous universities to be effective.