Friday, June 21, 2019

Tag Archives: Subliminal Messaging

Psychology of Subliminal Messaging

Two guests talked about subliminal messaging, and the psychology of images and perception. Appearing in the second hour, former advertising executive and founder of Ignite Productions, Jeff Warrick discussed his research on mass manipulation and subliminal messaging in a wide variety of media formats. Research has shown that the effects of subliminal messages are subjective, and can vary from person to person. However when negative words are flashed subliminally, they have a higher impact than positive words, and when the message is tailored to a specific person, it will create a heightened response, he detailed. Warrick also touched on how subliminals have been used in music, war propaganda, and politics. In the latter half, Eldon Taylor, a doctor of Psychology and Metaphysics, addressed the technology and power of subliminal communications. Marketers have become quite sophisticated, using fMRI to look at the brain live, to watch how people respond to information, …

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